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persuasive design

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  • hugovk commented on the word persuasive design

    persuasive design, n.

    The Guardian, 22 February 2016:

    It’s a classic example of what BJ Fogg, a Stanford-based behavioural scientist who specialises in the psychology of Facebook, calls persuasive design: if you want people to do something, don’t explain why, just show them how. Humans learn by imitation, which means modelling nice behaviour beats lecturing people to be nice.

    March 1, 2016